Data Architecture Modernization
Montage Marketing Group
Project Type: Data Warehouse | Data Pipelines | Staff Training
Montage Marketing Group provides marketing solutions and services to the federal government. As a small business, Montage Marketing Group is dedicated to delivering work focused on strategic communications, public relations, social media engagement, and outreach.
Overview
Beginning early 2020, Velocity Sense partnered with Montage Marketing Group to transform their marketing data systems, leading to a dramatic improvement in data-driven marketing decision-making. By modernizing their data infrastructure, Montage achieved significant results with its clients by improving its clients’ engagement rates and visibility to campaign performance. The implementation of a pilot project allowed Montage to see the potential of a full-scale data overhaul without any upfront commitment.
Summary of Results
- Boosted Enrollment Rates: More effective marketing strategies resulted in increased customer interaction and engagement across platforms.
- Enhanced Data Insights: Enabled Montage Marketing Group to access real-time, actionable insights into customer behavior and campaign performance
- Risk-Free Trial Success: At the early stage of the partnership, a pilot project demonstrated the system’s capabilities without any upfront commitment, providing Montage with confidence in the full implementation.
- Training and Empowerment: Self-service capability empowered Montage’s team to handle their data needs internally
The Challenges
Montage Marketing Group was struggling with an outdated data system that hindered their ability to effectively analyze marketing performance and customer engagement. Their existing setup on Microsoft Azure was not yielding the desired level of insight, and their marketing team was often making decisions based on incomplete data, which led to less effective marketing strategies.
The Requirements
Montage needed a robust solution that could handle large volumes of data with flexibility and provide deep insights into customer behavior and campaign effectiveness. The solution needed to be user-friendly for marketers with limited technical skills and integrate seamlessly with their existing tools. Furthermore, Montage wanted to test the solution through a pilot project before committing to a full implementation.
The Solution
Velocity Sense proposed a tailored data engineering solution using AWS and Snowflake to create a more dynamic and scalable data infrastructure. This solution involved:
- Data Integration and Cleansing: We streamlined the collection and integration of data from various sources, ensuring high data quality and reliability for analysis.
- Custom Data Infrastructure: Designed a state-of-the-art data warehouse that provided Montage’s marketing team with easy access to real-time data and insights.
- Full Project Implementation: Before full deployment, we launched a pilot project to demonstrate the capabilities of the new system without any risk to Montage. This pilot allowed the Montage team to see firsthand the improvements in data processing and analytics.
- Self-Service Marketing Analytics: To ensure Montage’s marketing data team could continue to leverage the new system to its fullest potential, Velocity Sense created detailed Standard Operating Procedures (SOPs) and conducted extensive training sessions, enabling their data analysts and scientists to independently build and manage their data analytics and reports.
With these changes, Montage Marketing Group now enjoys a powerful marketing data platform that delivers comprehensive insights, empowering their marketing team to make informed decisions that drive successful outcomes.
About Velocity Sense
At Velocity Sense, we’re hyper-focused in building tailored marketing data platforms for agencies and teams. Our deep expertise in Data Engineering for the Marketing sector means we just “get it”. We architect platforms that transform your data into actionable marketing strategies, helping you increase LTV, boost conversions, reduce acquisition costs, and gain a deeper understanding of your customers.
