Data Stack Modernization
cokergroup.com
Project Type: Data Warehouse | Data Pipelines
Coker Group is a national healthcare advisory firm that works with hospitals and physician groups to develop customized solutions that impact their bottom line.
Overview
Coker Group, an organization heavily reliant on Microsoft Excel for data analysis, recognized the need to enhance their data processing capabilities to better support large-scale, data-driven decisions. Partnering with Velocity Sense, they sought to transform their rudimentary data practices into a sophisticated, scalable data management system. This case study explores how Velocity Sense not only developed a robust Postgres SQL database for Coker Group but also mentored their newly hired junior data analyst, ensuring the team not only adopted but also excelled in utilizing advanced data analytics tools.
Summary of Results
Velocity Sense partnered with Coker Group to overhaul their data analytics capabilities from basic Excel analysis to a robust, scalable data system. Our collaboration led to the successful deployment of a Postgres SQL database, empowering Coker Group with deep, actionable insights from their data, which spans millions of records. This transformation has enhanced decision-making and significantly improved marketing outcomes.
The Challenges
Coker Group had primarily relied on Microsoft Excel for data analysis, limiting their ability to process large datasets and derive comprehensive insights. With minimal existing data infrastructure and a newly hired junior data analyst in need of guidance, they required a sophisticated yet user-friendly data solution to advance their marketing strategies.
The Requirements
The Coker Group needed a scalable and powerful data architecture that could handle extensive datasets without overwhelming their new analyst. They sought a partner who could not only develop the required infrastructure but also mentor their team, ensuring a smooth transition to more advanced data analytics practices.
The Solution
Velocity Sense provided a comprehensive solution that included:
- Database Development: Built and deployed a Postgres SQL database architecture tailored to handle and analyze large volumes of data efficiently.
- Data Integration: Executed the extraction, transformation, and loading (ETL) of existing data into the new system, making it ready for advanced analysis.
- Team Support and Training: Provided mentoring and training to the data analyst team, enabling self-served reporting capabilities.
About Velocity Sense
At Velocity Sense, we’re hyper-focused in building tailored marketing data platforms for agencies and teams. Our deep expertise in Data Engineering for the Marketing sector means we just “get it”. We architect platforms that transform your data into actionable marketing strategies, helping you increase LTV, boost conversions, reduce acquisition costs, and gain a deeper understanding of your customers.
